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Have Camera, Will Travel: Mad Sierra Photography

Mad is a powerful photographer in the Pittsburgh area. She is a talented artist and a motivated business-woman. Her professional portfolio truly speaks for itself. Mad travels for wedding shoots, professional portraits, and promotional photography of all kinds. Her primary endeavor is her own Fine Art Photography, which is in a league of its own. 

Fine Art Photography

Mad takes on the careful planning, capturing, and editing of alluring fine art photography. These are the photos she creates for herself, taking and editing pictures that are dreamy and psychedelic, yet grounded. Her proudest work, Mad endeavors to take pictures that only she could capture. Mad carefully selects settings for her photographs, but ultimately can work effectively anywhere, whether in the bathtub of her apartment or in an abandoned coke plant. Mad utilizes props, inventive lighting techniques, state of the art equipment, and powerful editing software to give her pictures a unique impression. While Mad keeps an eye on industry trends, she does not indulge fads in her editing, such as the overuse of warm colors, excessive black and white, or instagram-like filters. Instead she accentuates colder colors seldom stressed by the industry, such as teal and lime to give her photographs a distinctly cool but balanced composition. There is no need for a watermark on a Mad Sierra picture, the colors speak for themselves, and they are undoubtedly Mad.

-Written by Benjamin Orr

Publications

Kaitlyn Velez, 'Pity Party' single cover, May 2021

Photographed and designed single release cover

Zach Merrill, 'Future' Fashion Book, March 2021

Directed, photographed, and designed imagery of Zach Merrill's fashion line for book

Women in Pop Australia, January 2021

Photographs of Kaitlyn Velez featured in magazine 

Kaitlyn Velez, 'Comfortable' single cover 

Photographed and designed single release cover

'Best of College and High School Photography,' May 2016

Photographed featured

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